Blue Apron app screens & user flows
Explore up to date paywall, onboarding, checkout, signup, and profile flows from Blue Apron and more on Lazyweb.
Blue Apron in Food & Drink — see 43 app screens across Profile, Filter Recipes, Change Category, and Paywall flows. Compare onboarding, paywall, and pricing patterns against real competitors inside Lazyweb.
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Screenshots
Company metadata
| Category | Food & Drink |
|---|---|
| Subcategory | Recipes & Meal Kits |
| Tagline | This account is no longer active except for customer service requests. For Blue Apron recipes, tips and more follow us on Instagram or TikTok at blueapron! |
| Business model | Commerce Margin, Subscription |
| Product archetype | 2-sided Marketplace, Consumer |
| Growth engine | Network effects (social graph), Content-led / SEO, Paid performance marketing, Word of mouth |
| Revenue (2024) | $350,000,000 |
| Active users | 267,000 |
| Money raised | $559,500,000 |
| Public company | No |
| Market leader | No |
| Website | https://www.blueapron.com |
| App Store | https://apps.apple.com/us/app/blue-apron-meal-kit-delivery/id976642810 |
| X / Twitter | https://x.com/blueapron |
| https://www.instagram.com/blueapron/ | |
| https://www.linkedin.com/company/blue-apron | |
| TikTok | https://www.tiktok.com/@blueapron |
| Crunchbase | https://www.crunchbase.com/organization/blue-apron |
App Store description
Meet the new Blue Apron. Over the years, we’ve shipped more than 530 million meal kits. Now, we’re making Blue Apron more convenient than ever. Key features: - No subscription needed: Order what you want without committing to weekly deliveries. - Faster, easier meals: Save more time with new pre-made and minimal-prep meals. - Same dedication to quality: From chef-designed recipes to the freshest ingredients. 100+ meals to choose from NEW: Dish by Blue Apron Pre-made meals with plenty of protein. Delicious, nutritious, and ready fast. - At least 20 grams of protein - No artificial colors or flavors - Ready in as little as 5 minutes NEW: Assemble & Bake One-pan meals with minimal prep and cleanup. Just assemble, bake, and enjoy. - Pre-prepped ingredients - 5 minutes or less active time - Perfect for cooking with kids Meal Kits Easy-to-follow recipes that help you get creative without spending hours in the kitchen. - Ready in as little as 15 minutes - Recipes for any cooking level - Options for every occasion Download the app and make mealtime magic with the new Blue Apron – no subscription needed. Thousands of 5-Star Reviews "I got home from work, changed, cooked this meal, we ate it and cleaned up all in under 45 minutes!" – James W. "This was absolutely delicious and simple to make. Love it! 10/10!" – Lexi M. "Tasted amazing and was quick and simple!" – Andrea T. "We loved this recipe! It was really fun to learn how to make such a pretty and delicious dish – and it was easier than expected." – Taegan S. Join the thousands who are loving the new Blue Apron. Bestsellers & Customer Favorites Browse 100+ rotating meals including: - Roasted Red Pepper Pasta - Guajillo Chicken & Veggie Bake - Four-Cheese Enchiladas - Chimichurri Salmon Grain Bowls ...and many more! Unlock savings with Blue Apron+ Membership - Free shipping on every order - Exclusive members-only perks - Unlimited access to Tastemade+ Start your 30-day free trial today. Download the app and shop now.